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Digital printing embellishments that bring texture, depth, and impact to your flexible packaging

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UltraFX is Ultra Labels’ latest digital embellishment capability, giving brands the freedom to add shine, texture and depth to their packaging without the high costs or long lead times of traditional processes.

This advanced technology sets a new benchmark in digital embellishment, allowing converters to achieve exceptional results with greater efficiency, precision and zero tooling.

Working with industry-leading brands across various sectors

Cosmetics & Skincare

We understand just how important it is to have beautiful packaging that suits your beauty and personal care brand.  By leveraging our vast label and packaging experience, we work with you to create a product that you can be proud of.
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Food & Beverage

Let us bring your product to life with packages and labels that convey exactly how much effort you’ve put into your product.  We work alongside a full spectrum of food and beverage specialty businesses all across Australia to produce quality packaging and labelling solutions.
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Healthcare & Pharmaceuticals

Your healthcare products need labels that reflect your commitment to quality whilst also fulfilling your TGA requirements. We have a wide range of labelling solutions that will work to show the high level of value your product brings to your customers. 
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Industrial & Chemical

The environments that your industrial and chemical labels will have to endure on a daily basis can be varied and stressful. We go above and beyond to provide you with labels that will withstand any test thrown their way and will still convey the branding and work that you have put into your product.
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Wine & Spirits

We pride ourselves on being continuously entrusted with providing high-end, creative labels for wineries, distilleries and wine distribution companies.  We are committed to seeing your designs turn into reality by pushing the boundaries to create a truly memorable product.
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The benefits of UltraFX digital embellishments

The combination of high-speed digital performance and creative freedom gives brands a smarter way to produce premium packaging. It simplifies production, reduces waste, and delivers consistent, high-quality finishes at a large scale. Here’s why brands are choosing UltraFX over traditional methods:

No tooling

Traditional embellishment often means long setup times and expensive tooling methods. With UltraFX, everything is done digitally. That means faster changeovers, lower production costs, and no waiting around for plates or dyes to be made.

Faster, high-throughput performance

UltraFX is built to keep up with commercial print demands. Its advanced workflow delivers consistent, high-speed output, allowing you to complete more jobs in less time without compromising on quality.

Personalised and variable printing

Add unique details to every pack such as serial numbers and batch codes or variable designs and personalised artwork. This method makes data versioning simple, giving you the flexibility to create limited editions or customise campaigns at scale.

Digital precision

With digital registration and vertically integrated coatings, UltraFX keeps your print aligned and consistent from start to finish. You get sharp details, perfect positioning and a seamless finish every time.

Smarter, more sustainable production

By removing tooling and minimising setup waste, UltraFX reduces energy use and material consumption. It’s a cleaner, more efficient way to produce packaging that still delivers a premium result.

Built for smarter business

Faster production, reduced waste, and the flexibility to run short or long jobs all add up to better efficiency and stronger returns. It’s a modern approach to packaging that makes good business sense.

The UltraFX process

We make it easy to bring your packaging ideas to life with UltraFX.

Your Ultra account manager will start by getting to know your product, brand and packaging goals. Our team will then recommend the finishes and effects that best suit your design, from metallic foils to soft-touch or holographic details.

Once your quote is approved, our prepress team will create a proof so you can see exactly how your design will appear with UltraFX embellishments. You’ll have the opportunity to make any final changes before production begins.

Because UltraFX is fully digital, we can move quickly from artwork approval to final delivery, with consistent results, clear communication and less waste at every step.

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Why choose Ultra for your digital embellishment solutions?

Ahead of industry and technological advancements

We invest in the latest digital printing technology to stay at the forefront of innovation. UltraFX represents the next evolution of digital embellishment, giving brands access to finishes that were only once possible through traditional, lengthy methods.

Fast turnaround times

Our digital workflow means projects move quickly from proof to production. With Ultra, you can rest assured that your products are delivered on time and to the highest quality.

Options for every type of packaging

From flexible packaging and wine labels to food pouches and cosmetic bottles, UltraFX adapts to almost any surface or format. Whatever you’re creating, our team can bring your design to life with detail, texture and quality that stands out.

Awarding-winning results

Our commitment to quality and innovation has been recognised with multiple FPLMA and World Label awards. Every project is produced to the same high standard that continues to earn us industry recognition year after year. 



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How we can help

We partner with some of Australia’s most loved and trusted brands to craft custom labelling and flexible packaging solutions that help products stand out and be noticed.

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A wine label made by Ultra Labels